ATTITUDEFluoride-Free Whitening Toothpaste, Peppermint Flavor, Vegan & Cruelty-Free, Sugar-Free, Plant & Mineral-Based Ingredients, Clean Oral Care, 4.2 OzEWG Verified

Love love love this toothpaste and it’s amazing ingredients! The size is like normal toothpaste and good value. The quality is great, even better than the brands with toxins, actually works great for sensitive teeth like I have, doesn’t have too gritty of a texture, and actually leaves your breath fresh! The taste is amazing like spearmint gum!

I really liked the flavor and texture (I have sensory issues). Plus it made my breath smell great & my teeth feel so clean. Love the clean ingredients too!!!

As a 66-year-old in the Keys looking to keep things simple and natural, this fluoride-free toothpaste is a win. The peppermint flavor is crisp and refreshing, the whitening effect is noticeable, and it’s vegan and cruelty-free, which feels good to support. The plant-based ingredients give it a natural edge, and it leaves my teeth feeling smooth and clean without any artificial aftertaste. Perfect for anyone cutting back on fluoride but still wanting a top-notch clean.

Best brand ever. We LOVE attitudes products. This toothpaste makes our daughter’s breath very fresh, minty but not spicy. Kids can be sensitive to spicy toothpastes so I like that this one has her breath smelling good but I’m not fighting with her to brush her teeth.

I don’t think this toothpaste was too bad for the value of money. It did seem effective in cleaning my teeth and the taste was not bad. My teeth felt clean, and the toothpaste quality was not bad, but it did not help any teeth sensitivity I probably will not use this brand again Just because it wasn’t as strong and didn’t seem as effective as the Himalayan boutique brand that I currently use for myself and my kids.

We used brand-name toothpaste for years before learning how many harmful ingredients they contain. As part of a bigger effort to reduce toxins in our personal care routine, we decided to give this one a try—especially since we’ve had great experiences with other Attitude products.Let me start by saying I really do like this toothpaste. That said, it took a few uses to adjust because it doesn’t foam like traditional toothpaste. But, like most changes, it just takes a little time. Now it feels totally normal. My mouth feels clean, my breath is fresh, and best of all, I’m no longer exposing myself to unnecessary chemicals. Definitely worth the switch.

Solid product. Tastes good I just love this brand in general.

Great to have a clean option available without fluoride