Colgate Max White Ultimate Radiance Whitening Toothpaste 75ml - 10X Whiter Teeth* - Instant Teeth Whitening Toothpaste^ - Deeply* Whitens - Helps Prevent Future Stains - Enamel Safe for Daily Use

Wow wow wow. Yes the product is worth every single penny. Firstly the flavour is nice and fresh but it is not minty because I never buy mint flavoured toothpaste, I prefer the pink aniseed or cinnamon flavours. This one is fennel and yes it's nice. There is a lot of packaging 📦 in fact there is too much really. I recycled the lot because luckily my County is bug on recycling ♻️ everything, which is a good thing. Anyway I use it with an electric sonic toothbrush and you can see a slight improvement from the first use. It continues to remove all of the staining without the harsh chemicals and abrasives in other whitening products. You won't get the Hollywood white with this toothpaste but you get the white that suits you. It doesn't damage the enamel it removes the build-up discourlof surface staining from coffee, tea and red wine and lots of other food and drink or tobacco that discolour our teeth over time. I am definitely going to continue using this toothpaste from now on. It is more expensive but it lasts longer because you don't need loads for it to do its job. It is a lot cheaper than professional whitening though and it looks far more natural. I would highly recommend this colgate product 100%

On the first day I could notice an absolutely amazing improvement! My teeth were getting whiter and stains were coming off! It has quite a bitter taste in it and becomes very foamy in your mouth after a few minutes! It also has a slight minty taste which blends into the bitterness. I have only used it for a few days, and am extremely impressed! Definitely would recommend!Here are some pros and cons with the product!Pros: There is an instant effect of whitening!Nice minty taste !The product comes in a good packaging that is finally good for the environment - cardboard.Over longer periods of time, the stains will permanently come off your teeth!Cons: This product is very expensive - I would recommend brushing with this in the morning and using more regular toothpastes for the evening as the effect for the first few months are only temporary and if you use it in the evening the lovely bright smiles are only in your sleep!It has quite a bitter taste - I think this is the magic working!!It is very staining - I wouldn't especially recommend wiping your face with a towel after you finish brushing you teeth as it is a dark blueish substance that will not come off!

Great item. 5 stars 🌟

The instant whitening effect is temporary and it gets rid of 15 years of stains with 4 weeks continuous use - according to the instructions on the back.This is similar to the purple toothpaste you see everywhere as it’s a deep blue - does it make my teeth slightly whiter when I first use it? Possibly - just a little bit. But the taste isn’t the nicest - it’s not the most unpleasant tasting toothpaste I’ve used, but it does taste a bit chemically, especially when you spit it out!Compared to professional dentist whitening sessions (I’ve had my teeth whitened once or twice before) , does this come anywhere near? No. No it doesn’t, but then again it doesn’t cost anywhere near as much.But, It doesn’t make your teeth sensitive like professional whitening can do sometimes, so that’s a plus point!Is it better than my regular toothpaste? Possibly - but it does cost four times the amount and the taste isn’t the nicest, so I may after finishing this tube just go back to my regular toothpaste.

It works! Love it

Best teeth whitening toothpaste i have ever used. Tried so many and this one is by far the best.

I’ve been using this toothpaste for a couple of weeks now and I can definitely see a difference – my teeth look brighter and feel super clean after each brush. It doesn’t make my teeth feel sensitive like some other whitening products do.It claims to whiten teeth up to 10x and while I’m not sure about that exact number, the results so far have been really good. I also like that it’s safe for daily use and helps prevent future stains.The only reason I’m giving 4 stars instead of 5 is the strong taste. But if you’re after a reliable whitening toothpaste that actually works, it’s worth trying.

Bought this for my mother, and it’s one of the better whitening toothpastes out there.