WELLA Color CharmPermanent Liquid Hair Color for Gray Coverage, Ash Blonde

Excellent product for price . Gentle and sift on hair , easy to apply, works immediately, moisturizing , leaves hair soft light and beautiful color . Better than I expected.

Easy to mix with developer and color turned out good. I think depending on what level you are the color will turn out different for everyone, but I’m and happy with my results. My hair still felt healthy afterwards and not dry at all.

I’ve been a hairdresser for many years & love WELLA as I’ve found their color swatches are accurate, the hair color works quickly & I’ve had no adverse reactions in the many years I’ve used this product on myself. If you’re not a hairdresser, make sure BEFORE using any color product on your hair to do a “patch test” to make sure you are not allergic to the product especially if you have any skin allergies. WELLA has been around for many, many years & is a trusted product by hairdressers. They have a huge selection of colors from platinum shades to black. They are also at an affordable price point. I’ve used WELLA for 20+ years!

I've been using it for about 20 years now and always get the shade I want. It's not that good on covering up the gray, however.

Light ash blonde 8a is absolutely beautiful! This is the perfect ash blonde I ever had my hair! Made my hair feel soft too and look very healthy! Absolutely recommend if you’re looking for a nice ash blonde or if you’re wanting to tone out really yellow and orange hair! Works perfectly!

Best toner ever. Always stick with wella. Best best best

So I do bleach, my hair as you can see in my photos my roots are very yellow, and the rest of my hair is just ombré down of like 8 different shades of blonde. Now I decided to switch to this product instead of toner because toner fades with heat and water and I feel like it’s always impossible, trying to get my ends to match my roots. I am not hair professional. But this product I put on dry hair all over my head left it on for about 40 minutes and my entire head is the same color blonde and is significantly less dry and coarse than if I were to use toner. I went out on a whim and tried this product and I will forever be using it. I think it leaves my hair, the perfect shade of “old money blonde” and I don’t have to worry about mixing toners to avoid brassy roots.

I haven’t tried this yet, but I am surprised by the tiny box. I’ll let you know later how it works.