The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes!

Excellent

Con un approccio pratico e diretto, non si perde in tante filosofie. Pieno di ottimi consigli che ho applicato alla mia attività, devo dire che è stato davvero prezioso e i suggerimenti funzionano e sono efficaci (cosa rara per i manuali simili in italiano, in tutta onestà). Consigliatissimo.

First of all, Dennis Yu and Perry Marshall IMO are the Godfathers of Digital Advertising! To have the come together and write this book is amazing! TikTok has quickly become the #1 social media platform with over 45.8 mins spent per day according to eMarketer.This books states the case on why TikTok and provides a comprehensive step-by-step approach on how to access 1 Billion people in 10 minutes! Wow!I own a digital marketing agency with clients nationwide and this book will help us to hit the ground running.For anyone; a business owner, marketer, or agency owner, get this book...like right now! You won't regret it!I hope to run into Dennis or Perry and when I do, I'll have them sign it along with taking a selfie!

This is one in a series of books about online marketing by Perry Marshall. There is some very good material in this, but be aware it's written for professional marketers with considerable experience in Facebook and other venues. For instance, it starts out telling you to sign up for a TikTok Business Center account. This is NOT needed or even recommended by TikTok for individual advertisers. It's for marketers with multiple advertising accounts and/or working with a team.The best material tends to be on basic approaches to social media advertising, and this was worth the price of the book. Marshall himself doesn't even claim to know much about TikTok, to the point that he had to bring on a co-author to write those parts. And even then, the material is more a description of how that co-author, Dennis Yu, uses the platform, rather than a comprehensive discussion of options. The few questions I brought to the book were mostly not addressed -- basic questions about comparing types of targeting, or different options for bidding and budgeting. I found much more helpful material on TikTok's own help pages for advertisers.One big complaint I had was that much key material was contained in charts and screenshots, and these were so small and low-contrast in the paperback that much of the text was simply unreadable -- even with a magnifying glass! Whoever designed this book had no clue how to handle graphics in print. I have no idea how a final proof looking like this could have been approved, or why the book is still on sale in this state. I would think the authors would find it an embarrassment.

Perry Marshall has been ahead of the online marketing game for at least two decades. This book on TikTok advertising once again demonstrates that he's out front again.I found the book very useful in creating campaigns and further understanding how important TikTok is and how to add it to the marketing mix.