Health Care Marketing: Tools and Techniques: Tools and Techniques

Glad this was available as a rental for my Public Health Marketing course. "Chapters" were quick and easy and more like general summaries on the specific topics.

Excellent Book and it is recommended to read by all marketers whether they are in HC or not. Thank you for the author this great book.

Good reference.

Thank you for sending this out so quickly! I received this book plenty of time before my class started! This text was in wonderful shape, just as described

It was a great price and the book was in great condition.

This book might be one of the most understated books of its kind in the Marketplace. I teach at Carnegie Mellon University's, Heinz College and initially selected this book to be a brief part of my Masters Course. Over the past four years, I have spent more and more time on this book as at least 2-4 students a year tell me that they believed they got a job offer because of this book.For any student looking to know how to use the tools of marketing and strategy, this is the book for you. For any student desiring to work for a large consulting firm, this is your book. It is concise and to the point.I apologize to the author for initially underestimating the impact of his work, as Voltaire stated "Common sense is not so common".Thank you John

The book is written in an easy to understand format. I recommend this book to anyone who is studying healthcare marketing.

This is amazing. I just wanted to tell that it is one of my dream book. Every thing which is required in terms of Health care marketing is though briefly but exclusively and precisely explained in lucid and easily understanding language. Thanks to the Almighty Allah first then thanks to both Author and publisher.Dr. Sayed ShakilIndia